Tuesday 23 August 2011

The Greatest Gimmick You'll Never See

We've all seen Mark Henry pushed as a world title contender before. It always ends the same way: after months of short squash matches over expendable mid-carders Henry will be carried to a bearable match by a capable headliner. The former 'Sexual Chocolate' is never a threat to win the title because he doesn't have all the skills necessary to work at the top of WWE for a sustained period. 
So why does WWE bother? They’ve
spent the last several months preparing Henry for his upcoming feud with Randy Orton. The title won't change hands and the spot could have gone to a younger talent with brighter prospects, such as Wade Barrett, Titus O’Neil, or Mason Ryan (remember him?). They wouldn't have needed to topple 'The Viper', it would have been enough to have them in the ring with someone of Orton’s status. Building stars for the future, that’s what pushes like Henry’s should be about
Henry would be better as a mid-card heel, and I've got the perfect new gimmick
to give him. Dress him in a grey shark outfit, his face poking out through the mouth, and have him declare war on "landlubbers" in a series of gritty, realistic promos filmed at an abandoned dock. Top things off with the new ring name of Shark Henry and you've got one of the most enjoyable wrestling gimmicks in years. Play it straight and Henry could become a bigger star than at any other point in his fifteen years with the company.

The catchphrases Shark's come up with during his latest push have laid the groundwork for this change in persona. Emitting animalistic grunting noises when performing power moves is perfect for someone referring to himself as a shark! And "better is better" is
great no matter who’s saying it! The marketing team are missing a trick by not plastering it on a T-shirt. Slap a picture of a shark on the other side and it could become a huge seller.
If you think WWE should scale down Mark Henry's role and make him Shark Henry then show your support by tweeting with the hashtag #SharkHenry whenever you watch one of his segments on WWE programming. If people ask you why you're doing it give them a link to this blog.
Together we can make Shark Henry happen!

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